Custom Loan Origination System, New Website & SEO

End-to-End Hard Money Lending Platform

A complete solution to manage your hard money lending operations from initial lead through closing and funding. Purpose-built for Fix & Flip, DSCR, Construction, and Bridge loans with borrower portal, pipeline management, and full team collaboration.

The Problem with Off-the-Shelf Software

Generic Solutions Don't Fit Your Unique Process

Challenge: Most loan origination systems force you to adapt your proven workflow to their rigid structure. You're paying for features you don't need while missing critical capabilities specific to hard money lending.
What You Need: A system that mirrors your actual operations—from how you qualify borrowers to how you track construction draws, manage funding sources, and collaborate with your team.

Hard money lending has unique requirements: faster timelines, property-focused underwriting, multiple funding sources, and construction monitoring that traditional mortgage LOS platforms simply weren't designed to handle.

Why Custom?

  • Built for your exact workflow — No compromising on how you operate
  • Hard money specific features — Deal types, funding models, and timelines that match your business
  • Complete ownership — Your data, your rules, your infrastructure
  • Scalable architecture — Grows with your loan volume without per-user fees
  • Direct support — Work directly with developers who built it

Core Platform Features

Everything You Need to Run Your Lending Operation

Borrower Portal

  • Username/password + SMS 2FA authentication
  • Document upload interface
  • Real-time deal status visibility
  • Term sheet review & acceptance
  • Mobile-responsive design
  • Email notifications

Pipeline Management

  • 8-stage workflow automation
  • New Lead → Closing & Funding
  • Pre-qualification tracking
  • Document collection checklists
  • Underwriting workflows
  • Third-party coordination

Deal Management

  • All loan types (Fix & Flip, DSCR, Construction, Bridge)
  • Funding source selection
  • Loan calculator & scenarios
  • Terms management
  • Activity timeline & notes
  • Document organization

User Management

  • Role-based permissions
  • Loan Officer, Underwriter, Processor roles
  • Team assignment to deals
  • Activity audit logging
  • Admin settings & controls
  • Username/password + SMS 2FA

Dashboard & Reporting

  • Pipeline overview with metrics
  • Deal search & filtering
  • Customer CRM
  • Lender management
  • Stage analytics
  • Conversion tracking

Document Management

  • Categorized storage
  • Document request workflows
  • Review & approval interface
  • Secure file handling
  • Template management
  • Status tracking

Technical Architecture

AI-Driven Development, Enterprise Results

AI-Powered Development: Built using advanced AI-assisted development workflows that dramatically accelerate delivery while maintaining enterprise-grade quality. Modern web technologies ensure reliability, security, and performance. RESTful API architecture allows for future mobile apps or third-party integrations.

What's Included

  • Full-stack web application (frontend + backend)
  • PostgreSQL database with encryption
  • Secure file storage and handling
  • Role-based access control (RBAC)
  • Activity logging and audit trails
  • Email notification system
  • Responsive design (desktop, tablet, mobile)
  • Username/password + SMS 2FA authentication
  • API for future integrations

What's NOT Included

Hosting & Infrastructure: Server costs, database hosting, and file storage are separate and billed directly by your chosen provider (typically $100-300/month depending on volume).

Additional Features: Custom features beyond the core scope are available at $200/hour using AI-accelerated development. This enables rapid delivery of advanced reporting, integrations with third-party services, or specialized workflows at a fraction of traditional development costs.

Security & Compliance

  • Encrypted data transmission (SSL/TLS)
  • Encrypted data at rest
  • Username/password + SMS 2FA authentication
  • Activity logging for compliance
  • Regular security updates

Development & Marketing Roadmap

Parallel Tracks for Maximum Impact

Software Development Timeline

Month Milestone Deliverables
Month 1 Foundation & Planning Project kickoff, requirements documentation, database design, core architecture setup
Month 2 Core Development Borrower portal, pipeline management, deal management, user roles, document handling
Month 3 Testing & Refinement User testing, bug fixes, performance optimization, training materials
Month 4 Launch & Support Production deployment, team training, post-launch support, optimization

Marketing & SEO Timeline

Month Milestone Deliverables
Month 1 Website Build New marketing website design, content development, launch
Month 2 SEO Foundation Technical SEO setup, keyword research, on-page optimization, initial content strategy
Month 3 Content & Links Content publication, link building initiation, local SEO optimization
Month 4 Optimization & Growth Performance analysis, content expansion, link acquisition acceleration
Ongoing Support: After the initial 4-month build, ongoing SEO services continue at $1,200/month to drive qualified leads to your new platform. Additional development and features are available at $200/hour using AI-accelerated development workflows.

Investment Options

Choose Between Custom Development or Managed Subscription

Custom Development

$10,000
4 Monthly Payments ($2,500/mo)

You own it. We build it. You control everything.

  • Month 1: New marketing website
  • Month 2: Full system implementation
  • Month 3: Testing, training, launch
  • Month 4: Support & SEO setup
  • All core features included
  • Unlimited user license
  • Complete data ownership
  • Training & documentation
  • Source code access

Ongoing: $1,200/month SEO services
Server costs: You pay directly (typically $100-300/mo)
New features: Quoted independently at $200/hour
Rights: Client receives unlimited license to use and modify. Right Thing Agency retains source code ownership and rights to duplicate, modify, and market the system in whole or in part as a monthly subscription

Custom Development Option: Client receives full unlimited license to use and modify the system for their own purposes. Right Thing Agency retains source code ownership and rights to duplicate, modify, and market the system in whole or in part as a monthly subscription to other clients. New features beyond the initial scope are quoted independently at $200/hour using AI-accelerated development.
Managed Subscription Option: Includes everything—hosting, servers, maintenance, and ongoing platform improvements. Perfect for businesses that want a turnkey solution without managing infrastructure. The platform subscription will be direct with a separate entity. SEO services are provided for Q1 2025 (3 months) with the option to continue afterward. The referral program can reduce your net cost to as low as $99/month.

Why Right Thing Agency?

AI-Driven Development Meets Marketing Expertise

We're not just developers—we're a digital marketing agency leveraging cutting-edge AI development tools to build sophisticated systems at unprecedented speed and value. Your loan origination system isn't just internal software; it's part of your customer acquisition and conversion funnel.

What Sets Us Apart

  • AI-Accelerated Development — Delivering enterprise-grade systems in weeks, not months, at dramatically lower costs
  • Marketing-First Approach — We build with lead generation and conversion in mind
  • Nashville-Based — Local agency with direct communication and accountability
  • Proven Track Record — Working with diverse industries from private jets to commercial roofing
  • Full-Stack Capability — From SEO strategy to complex web applications
  • Ongoing Partnership — Not just a build-and-leave vendor

Our Development Philosophy

We believe custom software should feel as polished as the best SaaS products while being perfectly tailored to your business. By leveraging AI-assisted development, we deliver enterprise functionality at a fraction of traditional costs. Every feature serves a purpose, every interface is intuitive, and every system is built to scale.

Your Competitive Advantage

While your competitors wrestle with generic software limitations, you'll have a purpose-built system that gives borrowers a seamless experience and gives your team the exact tools they need to close more loans faster. And with AI-driven development, you're getting it at a price point that was impossible just a few years ago.

What Happens Next

From Proposal to Production in 4 Months

Step Action Timeline
1. Discovery Call We discuss your workflow, requirements, and any customizations beyond the core scope 1 hour
2. Detailed Scope We document exact requirements, confirm features, and finalize pricing 2-3 days
3. Contract & Kickoff Sign agreement, first payment, project kickoff meeting 1 week
4. Month 1 Delivery Website launch (if included) and system architecture complete 30 days
5. Month 2 Delivery Core system build with weekly progress demos 30 days
6. Month 3 Delivery Testing, training, and production deployment 30 days
7. Month 4 Delivery Post-launch support, optimization, and SEO implementation 30 days
Communication: Weekly progress calls, access to staging environment for testing, and direct communication with the development team throughout the project.

Ready to Build Your Custom Loan Origination System?

Let's discuss your requirements and map out exactly how this system will transform your lending operation. Call or email to schedule a discovery call.