Google Doesn't Trust Your Website
Missing Critical E-E-A-T Signals for Financial Services
Finding – we analyzed your site for trust signals: Google evaluates Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) before ranking financial websites. Your site is missing the credentials and proof points that Google requires.
Problem: Your website lacks critical trust indicators that Google uses to determine if you're a legitimate, trustworthy lender:
- No NMLS license numbers displayed – borrowers and Google need to verify you're licensed
- No accreditations or certifications – industry credentials build authority
- Minimal or no customer reviews visible – social proof is essential for lenders
- Missing case studies or success stories – demonstrate actual lending experience
- No clear licensing/compliance information – regulatory transparency matters
Why This Matters: E-E-A-T is one of Google's largest ranking factors for YMYL (Your Money, Your Life) industries like lending. Without proper trust signals, Google will never rank you highly – even with perfect technical SEO. Borrowers searching for a lender need to see credentials, licenses, and social proof before they'll trust you with their investment deals.
Trust Signals We'll Help You Build:
- Display NMLS numbers prominently
- Enhance team bios with additional credentials and experience details
- Implement review schema markup for Google
- Build dedicated licensing and accreditation pages
- Add testimonials and case studies (with proper disclosures)
- Create comprehensive compliance and transparency pages